From first click to finished work, I build the path

I design the website, manage the ads, and build the systems behind the work.

Austin, TX

01 // WHAT I DO

Work you can hire me to do

02 // ODYSSEY LAB

How I deliver client work

Odyssey Lab odysseylab.co

Odyssey Lab is my marketing-engineering practice. I founded it in September 2024 as the home for my client work.

I direct codified AI implementers and remain responsible from scope through delivery. The practice connects sites, ads, analytics, and SEO in one client engagement.

Start a project with Odyssey Lab

Rising Ink rising.ink

I also operate Rising Ink, a business in the tattoo-studio vertical. Its home is rising.ink.

Visit Rising Ink

03 // SELECTED WORK

Websites, reporting, and research

Paid search // Reporting

The reporting backend

I built this backend to create client reports from their ad and website data. It runs on Vercel. Inngest pulls Google Ads, GA4, and GTM data into scheduled reporting workflows. The Anthropic API drafts each report straight into my Gmail drafts, where I finish it. Tremor renders dashboards, and SendGrid sends weekly internal strategy mail.

  • An estimated $1M in managed ad spend across clients and employers

I sort automation decisions into three buckets: clean ones run automatically, ambiguous ones keep me in the loop, and edge cases come straight to me. Where I disagree with the AI, that gets tracked, and the system earns more autonomy as the record builds.

Service map: Google Ads management and AI systems

  • Inngest
  • Vercel
  • Tremor
  • Anthropic API
  • GA4
Research // Public

TITAN Research Engine

TITAN is a multi-agent CLI research protocol I designed and run in Claude Code. A Socratic intake builds the brief. Agents research in parallel, then filtering and triangulation test the findings. A red-team synthesis runs before the report ships.

  • Each run takes 3 to 4 hours
  • Checkpoints separate the major phases
  • github.com/brandonmcpeak/titan-research, titanresearchengine.com, and research.brandonmcpeak.com

Service map: AI systems

  • BRIEF
  • PHASE A // RESEARCH
  • PHASE B // FILTERING
  • PHASE C // TRIANGULATION
  • SYNTHESIS // RED-TEAM
Client site // Live

Beach Park Tattoo Hawaii

I built Beach Park Tattoo Hawaii on Astro, with Cloudflare Workers and GHL handling form delivery. The client site has been live since May 2026.

  • Astro client site
  • Cloudflare Workers and GHL form delivery

Service map: Web design and development

Evidence ledger

  • PRIOR

    Serenova

    Organic visits grew ~+301.9% over 18 months. Organic visitors grew ~+76% in year one. I completed two domain migrations with zero rank loss.

  • LIVE

    The Breakfast Company

    A client site built with Next.js, Sanity, and Vercel.

  • LIVE

    Form and delivery pipeline

    Cloudflare Workers replaced a stack of SaaS form subscriptions.

  • UNPUBLISHED

    Harness Lab

    A Claude Code skill design system.

  • UNPUBLISHED

    Ad-ops skill

    Runs my Google Ads operations in Claude Code, from search terms to performance reviews.

  • UNPUBLISHED

    Odyssey design skill

    Plans and reviews site design in Claude Code, section by section.

  • UNPUBLISHED

    Client copy agents

    Draft client copy from each client's voice and messaging files, with a slop check before I review it.

Brandon McPeak in 3/4 profile beside a marble bust of Marcus Aurelius at the British Museum.
MARCUS AURELIUS · BRITISH MUSEUM · 2024

04 // THE BACKGROUND

Eighteen years across marketing and web

I am a copywriter, I’m a marketer. I have spent 18 years across marketing and web, freelancing since 2008 and working independently since 2019. That work covers copy, websites, campaigns, analytics, and the decisions connecting them.

My earlier work includes marketing and web at Corvalent and senior SEO at Volusion. From 2016 to 2019, I worked in B2B SaaS marketing engineering at Serenova under Baker Johnson, who was then vice president of marketing.

Today I manage Google Ads, client websites, and their wider web presence. I also build custom AI systems around that work. I don’t outsource your work, but I do use codified AI implementers under my direction. Clients and teams work directly with me, and I remain responsible for the final work.

“A marketing unicorn” and “the prototype for a new breed of Marketing DevOps professionals.”

Baker Johnson, then vice president of marketing at Serenova, in a public LinkedIn recommendation

05 // THE OPERATOR

The operator beneath the resume.

I'm a frameworks and systems geek, and that extends to personality tests. I used to think I was too much of an individual to be pinned down by one. That was the 4-wing talking. Turns out the Enneagram has my number.

Here are the parts of my profile that say the most about how I work, and what it's like to work with me.

Enneagram

5 4 8
  • Core type 5
  • Wing 4
  • One-to-one instinct (SX)
  • Growth toward 8

Type 5w4. The SX Five.

Type 5 motivation: the need to understand. I build in quiet specialization; the systems deploy outward. The mental orientation runs first.

The 4-wing adds emotional depth and a search for meaning. The One-to-One (SX) instinct overrides the typical Type 5 isolation. It builds small circles of high-trust relationships. Engagement is strategic.

SOURCE: iEQ9 INTEGRATIVE 9 ENNEAGRAM REPORT, 2025-03

CliftonStrengths

INTL IDEA LRNR RELT BLIF

Strategic Thinking dominant

  1. 01 Intellection
  2. 02 Relator
  3. 03 Ideation
  4. 04 Learner
  5. 05 Belief

06 to 10 Connectedness, Strategic, Input, Deliberative, Analytical

The Cognitive Engine.

Three of five themes sit in Strategic Thinking: Intellection, Ideation, Learner. The other two anchor: Relator for relationship depth, Belief for values-direction.

Intellection and Ideation dictate the architecture. Learner prioritizes process over outcome. Relator secures client and collaborator trust. Belief ensures the work matters or it does not get done.

I do not force process. I map the problem to the strengths.

SOURCE: GALLUP CLIFTONSTRENGTHS ASSESSMENT, 2025-03

Where it shows up in the work

  • Intellection + Learner

    I learn by taking a problem apart. TITAN is that habit built as a system: research in checkpointed phases, from brief to red-team.

    See TITAN →
  • Growth toward 8

    A Five grows by moving from analysis to action. The reporting backend is that move: designed, shipped, and running in production.

    See the backend →
  • Relator + one-to-one

    I do my best work in a few close, long working relationships. Clients and teams work directly with me, from scope through delivery.

    Read the background →

06 // THE QUESTIONS

What working together looks like

You work directly with me. I scope the work, make the decisions, and stay responsible through delivery. Codified AI implementers help me execute under my direction.

07 // YOUR TURN

Tell me what you need help with

01

Website or Google Ads

CLIENT WORK

Send a short note about your business and whether you need the website, the ads, or both.

Ask about your website or ads →
02

Team support

TEAM WORK

Send the team context and the gap you need covered.

Ask about support →
03

An AI system

SYSTEM BUILD

Tell me what keeps repeating or taking too much attention. I can start there.

Ask about an AI system →

Prefer LinkedIn? Message me there.

011001011010011010100110110100101

01011001011010011001010110101101

Book time with me Or send a note →