Breathing new life into a professional cover band's web presence with cohesive branding, a user-friendly website, and enhanced SEO tactics, leading to a 3x increase in lead volume.
The Grooves is a high-energy, professional cover band based in Texas, offering exceptional live entertainment for various events, including corporate parties, cocktail hours, and wedding receptions. Known for their flexibility and adaptability, The Grooves can perform as a 3-piece to 10-piece band to suit different budgets and space restrictions, while also collaborating with talented dancers and DJs for an enhanced event experience.
Goals and Challenges
The owner of The Grooves approached me in 2019, seeking a new website but worried about losing their hard-earned SEO rankings. Their outdated, custom-built HTML website was not mobile-optimized, had clunky and overly keyword-optimized copy, and faced increasing competition in the event services space. They needed a new, holistic web presence, including a new brand, logo, search-optimized website, agent-specific version of the website for booking agents, sales messaging resources, and improved presence on review sites.
We developed a brand guide and messaging framework, including logo, typography choices, style guide, voice, tone, and style descriptions, as well as copy snippets for use in various web properties and marketing assets. We conducted a website and SEO audit to understand and maintain their search rankings. Additionally, we created an agent-specific website for booking agents, optimized local business and social media profiles, and provided assistance in increasing client reviews on Google Business and niche websites.
• 3x increase in average weekly lead volume through the website in one year
• 55% increase in search traffic within less than a year from launching the new website